Positioning คืออะไร เทคนิคการวางตำแหน่งผลิตภัณฑ์ในเชิงการตลาด

Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors The objective of market

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positioning Brand positioning refers to the unique value that a brand presents to its customer It is a marketing strategy brands create to establish their brand identity

brand positioning Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors